Business model · internal

How RAABIH Elixier compounds into a category king.

Subscriptions get us in the door. Add-ons, usage credits and a partner marketplace are what compound on top of them. This is the rail under Indian small business — revenue that scales with our customers' growth, not their willingness to pay a monthly fee.

Three revenue engines

The revenue stack

Each layer monetizes something the layer below unlocks. Higher layers have bigger TAM and higher margin.

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Subscriptions
Per-app + Suite. The wedge & the base.
the base
✨
Add-ons & usage credits
AI credits, WhatsApp chats, seats, branches. Expansion → NRR >120%.
metered
🧩
Marketplace
Partners build & sell on RAABIH. Growth without building it all.
15% take

Each layer is sold on its own, and each one is live today. Payments and capital are on the roadmap rather than in this stack: they are not built, not licensed and not sold, so they are described below as what they are — future updates.

The motion

Land → Expand → Monetize

1
Land — a free 10-day trial of any app, run in the browser with nothing to install. Near-zero CAC, viral in kirana & D2C circles.
2
Expand — one app becomes three; the shop moves to Cloud so every member of staff works in the same books, and adds AI/WhatsApp credits as it grows. Net revenue retention climbs above 120%.
3
Deepen the account — the AI workers come on: metered by the work they actually do, so revenue scales with how much the business uses them rather than with its plan.
4
Open the marketplace — partners build on the trade packs and sell into the same base. Highest-margin revenue, from customers we already serve.
The trillion-dollar layers

Platform revenue engines

Go-to-market

The sequencing

Earn the right to each layer before switching on the next. Payments and capital stay off the roadmap's critical path until subscriptions prove retention and the waitlists prove demand.

Unit economics

Why it works

  • CAC stays low — free wedge + word-of-mouth + CA/partner channel
  • LTV compounds — a business that starts with one app grows into the suite, then into add-ons and usage credits
  • Gross margin rises up the stack — a marketplace take-rate carries almost no delivery cost
  • Retention — once the books, the team and the counter all run on RAABIH, switching means moving all three
1→many
apps per business as they climb the stack
>120%
target net revenue retention
13
apps a single account can grow into
~0
marginal cost to sell the next app to an existing customer
The ladder

From India SMB to a global rail

🇮🇳
Beachhead

~64M Indian MSMEs. Win with GST-first, WhatsApp-native, offline-friendly tools priced for India.

🌏
Expand

SEA, MEA & other emerging markets with the same informal-retail shape. Multi-currency, same playbook.

🏦
Become the standard

One system running the counter, the books and the team of every merchant = a financial platform, not an app vendor.

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